About Jeff

 
 

Qualifications Summary

Marketing Director with more than 20 years of experience. Proficient in strategic development and execution of successful marketing and advertising processes and programs for businesses in several industries including: software, telecommunications, finance and computers. Excellent planning, analytical and conceptual abilities. Skilled at managing multiple projects, from concept through production, tracking, and analysis, to achieve marketing objectives. Emphasis on creative strategy development and implementation.

Work Experience

04/2005 to Present
ProDoc, Inc., San Antonio, TX
Director of Marketing
Responsible for strategic development and implementation of marketing initiatives, supervision of creation of all marketing, public relations and advertising materials.

12/2000 to 4/2005
Bacon Design, San Antonio, TX
Owner/Creative Director
Owner of agency/design studio providing print and mail direct response advertising, sales and collateral materials, web design.

01/1998 – 11/2000
SBC Operations, San Antonio, TX
Director – Product Management
Product Manager for Customer Premises Equipment, responsible for creation and implementation of product and marketing plans.  Developed, wrote and produced print and direct mail programs promoting product line to SBC small business customers.

06/1995 – 12/1997
Southwestern Bell Yellow Pages, St. Louis, MO
Creative Director
Managed pilot direct response agency program for Yellow Pages, including: initial training program, job description development, budget and staffing requirements. Established and maintained agency procedures and creative standards. Developed marketing/creative strategies and programs for internal and external clients. Supervised creative staff of six managers, 34 artists and support personnel.

06/1991 – 05/1995
Smith Harrison Direct, Salt Lake City, UT
Associate Creative Director
Developed creative strategies, copy and art for assigned accounts.  Managed creative teams in creation – from concept through production and distribution – of print and direct mail programs on all agency accounts, including: 3M Health Information Systems, APEX — A Program of the Associates Financial Services, Ballet West, Brigham Young University, EQUIS International, Mountain Bell, Mountain Fuel, Mutual of Omaha, Proform, United Savings Bank, United Way of Greater Salt Lake, Utah Opera, WordPerfect, and Zions Bank.

07/1989 – 03/1991
Unicover Corporation, Cheyenne, WY
Art Director
Responsible for creative development and art for all promotional and direct response programs for World Trade Division, representing the postal agencies of 16 foreign countries in North America.

04/1985 – 04/1989
Smith Hemmings Gosden, Los Angeles, CA
Art Director
Developed creative strategy and art for all print, promotion and direct mail projects for assigned accounts, including: American Express Travel Related Services, Automobile Club of Southern California, Avco Financial Services, Crocker Bank, Disney Home Video, FHP, First Interstate Bank of California, Glendale Federal Savings, Home Savings and Loan, Los Angeles Regional Food Bank, Mazda, Merrill Lynch, The Salvation Army, Union Bank, Viacom Cablevision and World Vision.

01/1981 – 03/1985
Krupp Taylor USA, Los Angeles, CA
Art Director
Developed creative strategy and art for all direct response and print advertising for assigned accounts, including: Apple Computers, Hewlett Packard, First Interstate Bank of Oregon, J.C. Penney Life Insurance, Southland Corporation and Xerox Computers.

08/1977 – 12/1980
Neutrogena Corporation, Los Angeles, CA
Art Director
Designed and managed production of all promotional and sales materials, store displays and packaging.

Education

University of Texas San Antonio, San Antonio, TX – BFA, December 2004
Woodbury University, Los Angeles, CA
Otis Parsons School of Design, Los Angeles, CA
Brigham Young University, Provo, UT
Brigham Young University, Rexburg, ID