How your firm is organized will be a deciding factor in how you make many of the decisions for your firm. Are there managing partners that need to be on board or are you the sole decisionmaker? One advantage to having partners is that, once a consensus is reached, there are more people working to make the plan successful. Of course, the hard part is getting all of them to agree in the first place.
Practical, Strategic Marketing
Thoughts on Marketing by Jeff Bacon
