In the past, public relations was primarily the exclusive realm of a few professionals who’d spent years building relationships with editors and journalists.
Those relationships are still valuable, but the Internet has had a huge impact on how businesses promote themselves. Along with traditional channels, there are blogs (web logs) and blawgs (web logs for lawyers), social networking sites and virtual worlds.
If your content is compelling enough, you – and your firm – can become a reliable source of information to the multitude of providers looking for content. Of course, there’s a downside. Spend too much time doing PR and you’ll end up without enough billable hours to stay in business.
You’ll probably be better off working with a public relations professional than trying to do it yourself. They already have the network in place to promote your firm and can help you develop the programs and content that will be the most successful.
Posted by jeff 
