Your firm should have – at a minimum – a website which includes all the information a prospect would need to decide if yours is the right firm for them. From a branding standpoint, it should be consistent with you other marketing materials, so the branding theme and message are maintained.
It doesn’t have to be fancy – just informative. In fact, your biggest challenge may be to stop the designer from adding a lot of unnecessary bells and whistles. Its purpose is to provide information about your firm, not show off how clever the designer is.
If you have some technological expertise, you can also look into blogs – web logs – or blawgs (no, I’m not making it up) which are web logs for lawyers.
The Internet is constantly evolving territory as far as advertising is concerned and there are a lot of opportunities out there – as well as a lot of pitfalls. If you adhere to the idea of communicating the right message to the right audience through the right medium, you’ll be able to sift through many of the on-line options and select those which are best for your firm.
The same is true of social networking. There are plenty of opportunities, but you need to be cautious, remember your state’s requirements for legal advertising, and move into it slowly.
Posted by jeff 
