If you’ve created a solid business plan, marketing plan, and brand for your firm, your advertising plan should dovetail nicely into them and be an integral element in achieving the goals you’ve set for your firm. It’s very easy to be seduced by advertising and all the things you can do, so it’s important to remain focused on your goals and how to achieve them. Don’t let yourself be swayed by the endless array of advertising tools available to you.
Having established your firm’s objectives in the business plan and a strategy to achieve them in your marketing plan, you have many advertising options. Each has advantages and disadvantages and, depending on your goals, each could be just right for you or a total disaster and waste of money. That’s why it’s important for you to have a general understanding of what can be done, but to leave the execution to professionals – even if it costs a little more. You can burn hundreds of billable hours and thousands of dollars trying to do it yourself.
Posted by jeff 
