What’s in your business plan: Executive Summary

 
Your business plan will have several parts, beginning with the Executive Summary. This is a snapshot of your vision for the firm, as well as a synopsis of everything that’s detailed in the plan itself. You can write it first as a working outline, last as a summary, or some combination of both – whichever approach works best for you.

It should answer all the basic questions that might be asked – by clients, prospects, or potential investors, for example – about your practice:

  • • Describe the business
  • • Specify where business will be conducted
  • • Explain how it works
  • • Outline your objectives for it
  • • Identify your competition
  • • Identify your current and potential customers
  • • Explain how you will promote your business to them
  • • Develop financial analysis and projections
  • • Outline a timetable for implementation

Your executive summary should also include descriptions of the management team – the people who will help you make your vision of the firm a reality.

One Response to “What’s in your business plan: Executive Summary”

  1. pypeEralaysat Says:

    Very nice!!

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