Your business plan will have several parts, beginning with the Executive Summary. This is a snapshot of your vision for the firm, as well as a synopsis of everything that’s detailed in the plan itself. You can write it first as a working outline, last as a summary, or some combination of both – whichever approach works best for you.
It should answer all the basic questions that might be asked – by clients, prospects, or potential investors, for example – about your practice:
- • Describe the business
- • Specify where business will be conducted
- • Explain how it works
- • Outline your objectives for it
- • Identify your competition
- • Identify your current and potential customers
- • Explain how you will promote your business to them
- • Develop financial analysis and projections
- • Outline a timetable for implementation
Your executive summary should also include descriptions of the management team – the people who will help you make your vision of the firm a reality.
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